Case Study : Fitting Room – Social Commerce Platform

Scalable Web & Software Development: Building Platforms That Grow

Client: Saudi Fashion Startup
Industry: Fashion / E-commerce

Challenge
 
The client wanted to build a fashion platform that went beyond traditional e-commerce by integrating social interaction. They also needed real-time visibility into user behavior, engagement, and sales to support data-driven growth in a competitive market.
 
Solution
 
Motqin.ai delivered a full web and mobile platform that merged online shopping with social features. Users can explore products, share purchases, like outfits, and interact around fashion trends. An automated analytics dashboard was developed to provide real-time insights into sales performance, user engagement, and behavioral patterns.
 
Metrics & KPIs
• Platforms delivered: Web + iOS + Android
•User engagement increase: 2.5x through social features
•Time to insight: Real-time dashboards (from manual reports)
•Decision-making speed: Improved by 60%
•Scalability: Architecture built to support 10x user growth
 
Impact
 
Fitting Room successfully positioned itself as a modern social-commerce platform, improving user engagement and retention. Real-time analytics empowered the startup to make faster, smarter business decisions while building a scalable foundation for future growth.
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